Who We Are

Our Leadership

***HYPH’s founder, T-Aira Jelks, is a seasoned PR professional who passionately advocates for people, businesses and causes that would otherwise be deemed the “underdog.”***

A proud alumna of the University of Southern California with a degree in public relations and minors in both business entrepreneurship and psychology, T-Aira prides herself in understanding what makes consumers tick. She is dedicated to helping others tell their story and reach new audiences in the process.

With nearly a decade of experience specializing in public relations strategy, media relations, influencer outreach, affiliate marketing, and storytelling, T-Aira has a diverse public relations background. She has overseen successful campaigns for food, lifestyle, entertainment, and non-profit clients—most notably for Cher’s Cherlato gelato truck, Halo Top Creamery, Wild Planet Foods, Food for Life Baking Company, Tribest Corporation, Compass Health Brands and the San Diego and Austin Film Festivals.

In her spare time, you can find T-Aira listening to the latest murder podcasts, Googling, praying for another Beyonce Coachella performance, and hanging out with her husband, Jammie. A devoted mother of three, you are likely to find T-Aira binge-watching Paw Patrol or Ms. Rachel with her children, Judah, Taj, and Jrue, or test-driving new parenting hacks she saw on the latest episode of Bluey! #IYKYK

Meet the Team

We are a team of experienced brand architects and storytellers, bound together by our commitment to purposeful work and the cultivation of enduring partnerships. Our passion fuels our work and drives us to excel in every campaign we undertake.

Senior Account Executive
As a seasoned public relations professional with almost a decade of expertise across diverse industries, Sarah seamlessly integrates with brands, crafting unique and creative media campaigns to elevate business goals. Renowned for her detail-oriented, tenacious, and passionate approach, Sarah is dedicated to delivering brand-altering PR for HYPH's clients. In her leisure time, she enjoys moments at the beach or in the mountains with her husband and their three dogs: Remy, Hilde & Drogon.

PR Assistant
With a degree in Marketing and Business Administration from Cornerstone University, Jasmine is passionate about all things digital marketing and PR. A devoted Michigander, you can find Jasmine rooting against any and everything “Ohio” and engaging in “soda vs. pop” debates.